Growth & Retention CRM

See Which Merchants Are Slipping — and Win Them Back

The growth and retention layer reads your own shipment data and tells you exactly where revenue is leaking — the merchants going quiet, the accounts that signed up but never shipped, the return rates eating your margins — then runs the WhatsApp and email plays to bring them back, once you connect your channels.

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Your growth, read straight from your shipments

No separate data entry — the dashboard is built live on the parcels you're already moving.

Merchant tiers, live

Every merchant is tiered — Gold, Silver, Bronze, Starter, New — from their last 30 days of volume, recomputed as they ship.

Churn, before it's final

A churn panel surfaces merchants gone quiet for 60+ days and those whose volume dropped sharply this month.

Who needs a nudge today

The biggest drops are listed first — each with the account manager, days since last order and the before-and-after volume.

Returns you can see

Delivery-success and return signals are surfaced so a rising RTO problem shows up as a number, not a surprise at month-end.

Nine automated plays, ready to switch on

Each play targets one leak. You turn them on when you're ready — they don't run until you do.

RTO Shield

Message the buyer before delivery to confirm, and rescue failed attempts before they become returns.

Protect your Gold

Alert the moment a top merchant starts to slow down.

Win back dropped merchants

A WhatsApp-then-email sequence for volume-drop merchants that stops the moment they ship again.

Monthly merchant report

Auto-send each merchant their scorecard — parcels, delivery rate, and their RTO against the city average.

Keep buyers updated

Message the recipient at each step, so your team fields fewer "where's my parcel?" calls.

Re-engage long-gone

A win-back play for merchants who've been quiet 60 days or more.

Activate new signups

Nudge the accounts that registered but never shipped their first parcel.

Dormant check-in

Reach merchants quiet 14–60 days — the cheapest window to save them.

Comment SOS

Instant team alert and auto-acknowledgement when a merchant query goes unread.

You see every message before it sends

This isn't a black box that blasts your merchants. Before any play runs, you see exactly what it would do.

The actual message

Read the real text of every step, the day it sends and the channel — before you commit to it.

The real recipient list

See the actual merchants who would receive the play, not just a count, so nothing goes out blind.

Auto-exit built in

The moment a merchant ships again, they leave the play — so you never keep chasing someone who's already back.

How sending works: the plays run through WhatsApp and email once you connect your channels — approve your WhatsApp message templates with Meta and connect your email — and each play stays off until you turn it on and press Run. iCargos shows you whether a template is approved before it's ever used.

Your shipment data stays yours

🔒 Your shipment records stay in iCargos. Only merchant name, phone, email and summary metrics are shared to send and track these growth messages. Opt-outs are honoured everywhere.

What that means in practice: rendering the dashboard sends nothing. Merchant contact details leave only at the moment you click Run — and parcel contents, addresses, COD amounts, tracking numbers and consignee data are never transmitted. Channels pair through a one-time, single-use token, and your API key is never pasted by hand or exposed to the browser.

Frequently asked questions

What does the growth & retention layer actually do?

It reads your own shipment data and shows you where revenue is leaking — merchants going quiet, signups that never shipped, rising return rates — then gives you nine automated WhatsApp and email plays to win those merchants back, each one shown to you in full before it runs.

Does it message my merchants automatically?

Only when you tell it to. Every play is off until you switch it on, the messages run through your own connected WhatsApp templates and email, and you see the exact message text and the real recipient list before anything sends.

What do I need to connect before campaigns can send?

Connect your channels: approve your WhatsApp message templates with Meta and connect your email. iCargos shows whether each template is approved, and plays only send through channels you've connected and turned on.

How are merchants tiered?

By their last 30 days of parcel volume — Gold, Silver, Bronze, Starter and New — recomputed live as they ship, so the tiers always reflect current activity rather than a stale label.

What merchant data leaves my system?

Only merchant name, phone, email and summary metrics — and only at the moment you click Run to send a campaign. Parcel contents, addresses, COD amounts, tracking numbers and consignee data are never transmitted; opt-outs are honoured everywhere.

Find the revenue hiding in your own data

Book a demo and we'll run the growth dashboard on your shipment patterns and show you who's slipping.